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DMV social media campaign wins national recognition

CRANSTON, R.I. The R.I. Division of Motor Vehicles earned regional and international recognition from a motor industry trade association for the agency's communication efforts during the successful launch of its computer system in July 2017.

The American Association of Motor Vehicle Administrators named the DMV as the winner of one of seven divisional awards in the Northeast/eastern provincial Canada region -- for its use of technology and social media -- during the launch last year of the Rhode Island Motor Vehicle System (RIMS). RIMS replaced the 40-year-old computer system previously in use by the DMV.

At last week's Region I conference in Wilmington, Del., the DMV also learned that it will receive AAMVA's International Award as well, which will be presented during the association's annual conference later this year. "These AAMVA awards are well-deserved," said Walter R. "Bud" Craddock, administrator of the R.I. Division of Motor Vehicles. "Division employees and their partners at RDW Group worked tirelessly to ensure our customers, our network of associate groups and government agencies in Rhode Island and elsewhere, were prepared for the changeover to a modern computer system." "The commitment shown by DMV personnel and their project partners was unparalleled and I am pleased that they have been recognized on the regional and national level for their efforts."

The communications campaign successfully educated customers to the computer launch protocol, helped managed customer service levels and coordinated inter-agency contact during the launch period of a computer system critical to the DMV's operation.

The awards follow two others connected to the RIMS project given to the vendor hired by the DMV to assist in the computer system development and a separate award earned by RDW Group related to the constituent education campaign conducted during the launch period.

In December, DXC Co. chose technology workers assigned to the RIMS project to receive the company's quarterly team award for their work on the computer system. DXC served as the lead vendor on the system's development.

DXC workers assigned to the DMV earned the company's U.S. Public Sector team award for the second quarter of fiscal year 2017 the period covering the final phase of RIMS launch preparations. The team was chosen from among hundreds of similar DXC projects eligible for the award.

Providence-based RDW Group also was named as a finalist for the Pub Club of New England 2018 Bell Ringer Award. RDW will learn where it placed in the annual marketing competition next month when the Pub Club holds its annual meeting in Boston.

Founded in 1933, AAMVA represents the state and provincial officials in the United States and Canada who administer and enforce motor vehicle laws.

AAMVA's awards program fosters a tradition of excellence in the motor vehicle and law enforcement community by honoring individuals, teams, and organizations who have committed their time and resources to safety and security initiatives, outstanding customer service, and public affairs and consumer educational programs throughout North America. Each year, AAMVA receives numerous outstanding submissions in each category and through a rigorous judging process selects those that are exemplary. Awards are presented at the association's regional conferences and at its annual international conference.

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